Moynat - The Race

Paris, 2014

Client: Moynat (LVMH)

 

The idea of the race for a window display came from the historical connection Moynat has with cars. In the 1920’s, it was famous for designing bespoke trunks for cars. 

My design referred to the children’s game of racing cars, and was made bespoke with natural oak and vintage toy cars. The display was on view for several months and successfully reused in their London store the year after.